by Guy Reichard | Dec 1, 2008 | Foundational Marketing
People prefer doing business with those they know, like and trust. If that’s the case, and most new business comes from perfect strangers, how is anyone ever supposed to get to know you, let alone like you and trust you? Seems like a conundrum but there is a...
by Guy Reichard | Sep 24, 2008 | Foundational Marketing
To learn more about the definition of marketing and different marketing models like the 4 P’s, the SIVA model and so on, pick up a text book or check Wikipedia. I’m pretty sure though it won’t help you sell anything to anyone. But simply by figuring...
by Guy Reichard | Sep 14, 2008 | Foundational Marketing
Simply put, marketing is the continual process of building relationships with individuals or companies who want what you have or what can do for them. Why? So you can make more money and increase your profits. We build relationships in life and in business in similar...
