Archive for: December 1, 2008

December 1, 2008

Building Trust: What Marketing is All About Part 4

Filed under: Foundational Marketing - 01 Dec 2008

People prefer doing business with those they know, like and trust. If that’s the case, and most new business comes from perfect strangers, how is anyone ever supposed to get to know you, let alone like you and trust you? …

Your Marketing Message: What Marketing is All About Part 3

Filed under: Internet Marketing - 01 Dec 2008

All to often when people are asked what they do – or when companies plan and build websites, they spend most of their time talking about themselves and their products. They have no direct and succinct way of communicating with …