December 1, 2008

Building Trust: What Marketing is All About Part 4

Filed under: Foundational Marketing - 01 Dec 2008

People prefer doing business with those they know, like and trust. If that’s the case, and most new business comes from perfect strangers, how is anyone ever supposed to get to know you, let alone like you and trust you? …

Your Marketing Message: What Marketing is All About Part 3

Filed under: Internet Marketing - 01 Dec 2008

All to often when people are asked what they do – or when companies plan and build websites, they spend most of their time talking about themselves and their products. They have no direct and succinct way of communicating with …

September 24, 2008

Knowing Your Niche: What marketing is all about Part 2

Filed under: Foundational Marketing - 24 Sep 2008

To learn more about the definition of marketing and different marketing models like the 4 P’s, the SIVA model and so on, pick up a text book or check Wikipedia. I’m pretty sure though it won’t help you sell anything …

September 14, 2008

What marketing is all about – Part 1

Filed under: Foundational Marketing - 14 Sep 2008

Simply put, marketing is the continual process of building relationships with individuals or companies who want what you have or what can do for them. Why? So you can make more money and increase your profits.

We build relationships in life and …

September 10, 2008

Internet Marketing for Canadian Small Businesses

Filed under: Internet Marketing - 10 Sep 2008

Welcome to WebMarketing.ca – the blog for Canadian small business owners who want to learn more about marketing their companies online. We’ll be talking about age-old marketing principles and brand new internet marketing systems, strategies and tactics that work to …