by eXante | Dec 1, 2008 | Foundational Marketing
People prefer doing business with those they know, like and trust. If that’s the case, and most new business comes from perfect strangers, how is anyone ever supposed to get to know you, let alone like you and trust you? Seems like a conundrum but there is a...
by eXante | Dec 1, 2008 | Internet Marketing
All to often when people are asked what they do – or when companies plan and build websites, they spend most of their time talking about themselves and their products. They have no direct and succinct way of communicating with their prospects and they lose their...
